Welcome to the Olympic Games of Citrus
01 January 2017
With the approach of winter and the Festive season, retail shelves are filling up with Clementines and Satsumas - the so-called Easy peelers. Consumers love them for their convenience, and the popularity of these fruits is also down to their rich colour, clean skin, good taste with plenty of juice, and the fact that they are seedless - as well as being easy to peel. Satsumas remain popular, but the Clementines help to keep the season going with varieties such as Clemenules, Nour and Nadorcotts.
At this time of year, consumers will be indulging in more of these fruits as they are easy to eat, so they should expect a great taste, with a fine balance between sugar and acidity. A good eating experience will drive sales, possibly more so than the price, with the many varieties available.
While sugar levels in easy peelers throughout the year already vary quite a bit (roughly from 10 to 15 Brix), acidity levels fluctuate even more. The fruits with the highest acidity have 3 times more citric acid than the fruits with lowest acidity. Needless to say, these differences in sugar level and acidity are picked up by consumers
The challenge at the 'Olympic Games of Citrus' is to pick the right varieties at the right time and balance sugar and acidity. This way, wise companies optimise taste and shelf life throughout the citrus season.
At Innovative Fresh our programmes can show which origins and varieties are best at each stage throughout the season. Issues we encounter concern differences in sizes within the display, skin damage, puffiness, dehydration, and fruits that are not at their most fresh. Also there are big differences in quality between retailers.
This season, as with other citrus, we will probably see new origins due to low yield from the usual countries. Introduction of more varieties will segment the category further, to the greater benefit of consumers. Our monitoring programs provide insights that show what the consumer really likes, and we think that our customers have a big advantage over their competitors in this respect.
We provide 360 insights in this category, helping suppliers and retailers with the tools to improve their category plans. This helps them to promote the right varieties at the right time for the best taste and quality, encouraging greater consumption of these popular fruits.
At Innovative Fresh we monitor fresh produce every week, testing for brix and quality. Let us help you to finetune your programmes to give the consumer the Best in Fresh. Get in touch with us at email@example.com.