Make Room for the Mushrooms
01 January 2017
Mushrooms are one of those parts of the fresh produce section that continually divide consumers. While some will stay away, disliking the texture and taste, others will add them to every meal possible. Mushrooms are an easy way to add extra flavour to a meal and are a particularly popular choice with the rise of vegetarianism and veganism among consumers.
Although available all year to many consumers, mushrooms sales get a boost as we head towards the colder end of the year and look towards winter-warmer meals. It's said mushrooms are full of powerful antioxidants and these fungi come in a wide range of texture, taste and size for people to try. As such a versatile ingredient, you can use mushrooms for just about any dish.
So how do you choose a perfect mushroom?
Mushrooms aren't going to win beauty prizes any time soon, but that doesn't mean that consumers should be put off selecting the right ones. Whether they are looking for the popular white mushrooms, the bigger portabellas, or the shiitakes, it's important consumers are offered a selection that is smooth and firm to the touch. Mushrooms shouldn't be wet or too dried out.
For retailers it's important to educate the consumer on how to store their mushrooms so they get the best out of them. These funny looking vegetables can actually last up to a week in the refrigerator, especially if they are kept whole and in a paper bag to help prevent them from getting wet. Moisture is not a friend to the mushroom and it's important retailers remember this when storing them too.
Due to their versatility in cooking as well mushrooms are a popular addition to almost any dish. Portabella Mushrooms are now even being used as a meat substitute in burgers.
At Innovative Fresh we monitor fresh produce every week, testing for brix and quality. Let us help you to finetune your mushroom programme, to give the consumer the best in fresh.
If you want help providing the best quality fresh produce to your consumers, get in touch with us at firstname.lastname@example.org.