Operating in seven European countries

It has never been more important to understand the quality and shelf-life of the fresh produce you sell. Consumers have never had so much choice and competition has never been so quality focused.

The perception of your fresh produce amongst your customers determines whether they choose to shop with you again, and whether or not they would recommend you to friends and family. One bad experience with an avocado that never ripens, or apples that just do not match up to expectations can leave lasting impressions and ensure a customer will start to shop with your competitor.

We are the leading provider of objective, independent, confidential and thorough quality and taste information - providing detailed and meaningful reports that will enable you to react quickly to adverse issues and make confident changes to your supply chain. We visit every supermarket every week and buy the fresh produce from the shelves, just as the consumer would.

We work closely with retailers and suppliers of fresh produce. We offer a unique service that looks at all aspects of the customer experience from a customer perspective - whilst providing detailed technical and tailored reports that are actionable - to help you to be the best in fresh.

We benchmark factors including origin, seasons, varieties and suppliers. Based on this real-time information, your company is better able to control product quality, so that taste is of optimum quality.

Trusted experts

Maud Jentjens

Karin Gorree

Jelger De Vriend

Magnus Nilsson

let us help you.

Or call our helpline for advice at any time:
+31 (0) 850 656 214

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