Growers

You stay in touch with your markets; the prices your products are sold at in supermarkets, the other origins that compete with your products, the volumes that enter the market. In order to be competitive you listen to your customers and to the market. Because every production decision has a long term effect on your company, it is important that you take the right strategic decisions. While you make sure that your costs are competitive, your profit depends on the market, the exchange rate, the price of oil, and the uncertainties of fresh produce production. At the same time you are held responsible for product quality, food safety, and the social conditions of production. Finding the right partners is important.

What distinguishes the best companies in our industry is their strategic use of knowledge. Knowledge about consumers, markets, cool chains, quality, and production. And their ability to connect different knowledge areas and to gain a deep understanding of the consumer and of our products. The best companies are today part of intimate and longterm networks between retailers, growers, and the scientific world.(is dit nog iets voor mij...?) We firmly believe that these partnerships will define the future of the fresh produce industry.

Innovative Fresh can support you in the 3 key knowledge areas that define your work; fundamental fresh produce knowledge, market monitoring and consulting services

Please contact us today and we will explain how our services help importers and exporters to further expand your leadership in the fresh produce world.